This project was a “stress test” I was put through as part of a portfolio Class. I was given a space with walls and windows measurements and was asked to create a concept and a draft floorplan during the class (2 hours).
The client is a start-up organic food store specializing on selling organic packaged food, supplements, organic cosmetics, nutrition books and objects supporting a healthy life style.
The store is located on the first floor in a Tuscan city accessible from two entrances: the northern entrance is connected to a parking lot and the southern entrance is facing a piazza which is mainly used by pedestrian customers.
The breakdown of merchandise is as follows:
- Organic packaged food 70%
- Supplements 10%
- Cosmetics 15%
- Books and objects 5%
Supplements have the highest sales margin.
Design concept
The idea behind “organic” is not only healthy eating but also an overall healthy and eco friendly lifestyle. Given that the store is a start-up and is still getting on its feet as a business, I based my concept on the idea of ECO which embraces both ECOlogical and ECOnomical sustainability.
